Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

While collaborations between Roblox and big brands are a thing, Chipotle's experience was very exciting to many since they ...

Just when you think you've seen it all, Chipotle dropped a national TV ad within Roblox for gamers to see and get food from.

Chipotle Mexican Grill (NYSE: CMG) today announced the debut of a new short film, "Unfolded," which showcases sustainable ...

People have been finding all sorts of creative ways to use Roblox to promote various products, including a college in Japan!

The “Unfolded” effort demonstrates how the first-mover continues to experiment with the metaverse to link gaming, content and real-world rewards.

Chipotle Mexican Grill announced the debut of a new short film, “Unfolded,” which showcases sustainable agriculture ...

The Mexican fast-food chain takes us on a colourful, animated journey through an idyllic paper town portraying the ...

Created by Venables Bell & Partners, the stop-motion short debuts as the first national TV ad premiered in the metaverse and ...

Earlier today, Chipotle premiered the film as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle's restaurants.