Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%' Price Cut …
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to clients earlier this week, Nielsen CEO Karthik Rao said that Paramount has ...
Nielsen CEO Says Paramount Is Demanding 'Nearly 50%' Price …
3 days ago · The dispute with Nielsen comes as Paramount is tightening its belt ahead of a merger with Skydance Media, with plans to lay off a total of 15% of its U.S. workforce to generate $500 million in ...
Nielsen CEO Says Paramount Is Demanding 'Nearly 50%' Price
3 days ago · Rao said that Paramount is demanding a "nearly 50% reduction" in the price of its service, which "not only undervalues our substantial investments, but makes it unsustainable to provide the ...
The Paramount-Nielsen negotiations are at an impasse - Forbes
Nov 6, 2024 · CBS via Getty Images. The Paramount Global and Nielsen impasse enters its second month. Nielsen’s last agreement with Paramount expired at the end of September, and while the two parties ...
Paramount Demanding A 50% Nielsen Price Reduction: Sources
4 days ago · Paramount Global is looking for a 50% reduction in the price for Nielsen measurement services -- a deal the measurement company says is “unsustainable,” according to a letter written to ...
Paramount-Nielsen standoff: Karthik Rao, media buyers react
5 days ago · Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to dealmaking with Paramount on VideoAmp’s big data set.
Why Paramount Permanently Dropping Nielsen Is Easier Said …
Oct 15, 2024 · Will Paramount permanently walk away? A Nielsen spokesperson told TheWrap that it hopes to reach a new deal with Paramount and emphasized that all of its other customers and the industry at...
Paramount Close to Dropping Nielsen TV Ratings in Contract
Sep 26, 2024 · Paramount Global has told both its ad-sales staff as well as executives at prominent media-buying agencies that it is very close to ending its reliance on Nielsen ratings data, according to two...
Paramount-Nielsen standoff escalates with media buyers split …
3 days ago · It’s been over a month since Paramount’s contract with Nielsen expired, leaving the media giant without the measurement company’s data amid a dispute over renewal terms. Advertisers and media buyers are caught in the middle of the standoff, grappling with the sudden shift to dealmaking with Paramount on VideoAmp’s big data set.
Paramount, Nielsen Without TV Ratings Contract in Dispute
Oct 1, 2024 · Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data from the measurement giant