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  1. Why Adults Love Labubu, Jellycat & Crybaby Toys in 2025

    At first glance, the rise of Jellycat, Labubu, and Crybaby might seem like just another online trend—but step back, and it’s something deeper. These toys reflect a profound cultural shift in …

  2. Shopping: Labubus, Jellycats and Crybaby: Why are toys going …

    Apr 30, 2025 · Labubu's Popularity: The Labubu toy trend reached a fever pitch in 2025, becoming the #1 collectibles release ever on StockX with a significant resale premium. It's a …

  3. Labubu: The Viral Plush That Shows Social Media Still Drives Trends

    Jun 6, 2025 · Just when marketers thought they had seen every form of toy-fueled trend – Sonny Angels, Squishmallows, Jellycats – along comes Labubu. It’s not just another plush toy. It’s a …

  4. What Marketers Can Learn from the Labubu Craze

    May 23, 2025 · There are infinite lessons to be learned from the Labubu trend, but here are a few that marketers should keep an eye on: Toys are HUGE across multiple age groups. Labubu’s …

  5. Labubu: keys to the viral success of these furry monsters

    May 23, 2025 · However, Labubus have managed to maintain and even increase their global fame, while Sonny Angels and Smiski have lost relevance. As we can see in the following …

  6. Why Are Labubu Dolls Trending? Here's Everything We Know

    May 2, 2025 · Labubu isn’t alone. The broader craze includes Crybaby, a tear‑streaked cartoon bunny by Chinese artist Lang, which went viral on Xiaohongshu before jumping to Western …

  7. From WAKUKU to the British Fuggler, meet the “LABUBU killers”

    5 days ago · With other competitors like Jellycat (also from the UK) as well as brands such as TOP TOY from MINISO, LABUBU, may face less direct competition, since these brands are …

  8. Understanding the Labubu craze: What makes these dolls so popular?

    Jun 3, 2025 · Labubu dolls have become a highly coveted, trending purchase on social media. Instagram and TikTok are now flooded with people flaunting their new obsession, from …

  9. The $500M Monster: A Labubu Market Analysis - Sila Insights

    May 20, 2025 · The Rise of an Unexpected Icon “Labubu” Labubu achieved massive popularity with minimal traditional marketing. Instead, it spread through social media shares, collector …

  10. Labubu Fever: The Toy Turning Heads in 2025 | Several.com

    May 28, 2025 · Discover how Labubu became a global sensation, from blind-box surprises to celebrity trends—plus top alternatives like Lafufu and Jellycat.

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