The Zenga Bros (a design team we became familiar with as they built the ramps for the wild Swatch The Nines Waco Surf event ...

To my knowledge, no watch has ever featured an earthphase complication before, and Swatch is also claiming it’s the first ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a ...

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

The Mission To Earthphase MoonSwatch model has an Earth Phase Indicator which offers a fresh take on tracking time.  Read ...

Forty years ago, in a time prior to mumble rap, when Raygun was yet to be conceived, a revolution was brewing. Deep in the ...

Hamilton Watch chose Lancaster, PA to open its first American store. It's leaning into the brand's legacy as Lancaster was ...

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...

Rep. Jim Jordan (R-Ohio) marched to reelection in Ohio’s 4th Congressional District on Tuesday, Decision Desk HQ projects, ...

Berenberg initiated coverage of Swatch Group (SWGAY) with a Sell rating and CHF 165 price target Investing in luxury has become a call on the ...