"Squid Game" Season 2 just had its biggest week-to-week viewership decline in its brief history. Hard to make history that way.

This observation brought to you by musing on the streamer’s latest effort to hype up Squid Game 2, the second season of its South Korean murder game import, which Netflix would like you to know an unbelievable number of people have watched.

Squid Game Season 2 has been taking over Netflix ever since it launched last December, and now the season has officially become one of the most watched seasons on Netflix ever. Squid Game was one of the biggest successes for Netflix in the 2020s as the Korean drama really took the world by storm.