This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Global linear TV ad spend will grow 1.9% this year to $153bn. Connected TV ad spend is forecast to rise 19.6% in 2024, and will account for two-thirds of all growth in the video ad market (combining ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

For marketers, attention is becoming an increasingly important component of marketing effectiveness, with real-world applications that weren’t as easily actionable even several years ago. Within that, ...

Campaigns that prioritise contextually relevant advertising to engage audiences are proving their value and, with two in three people in the UK claiming they are sports fans, the opportunity to engage ...

Novartis' Entresto is a drug approved for the treatment of heart failure with reduced ejection fraction. Entresto has the potential to gradually reverse the damage to the heart's structure and ...

X, formerly known as Twitter, may have missed out on billions of dollars in potential advertising revenue since its takeover by Elon Musk in 2022, new analysis shows. According to WARC Media data, ...

A wrap up from the recent IAB UK Gaming Digital Upfronts 2024 event in London. Gaming ads viewability exceeds benchmarks in online video and social media, thanks to highly engaged gaming audiences, ...

In today's crowded media landscape, capturing consumer attention for your brand’s advertising is believed by many to be the ultimate game-changer. By earning eyeball time, our messages should make ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...