CRMs in use today have the same frameworks and tech from the last 20-30 years. The future of CRM requires companies to ...

The post-pandemic years haven’t been especially kind to the high-tech industry. Economic uncertainty and global upheaval slowed demand and tech spending, leading companies to cut back on staffing and ...

Zuerst war da nur der Trend #TikTokMadeMeBuyIt. Mittlerweile hat sich der TikTok Shop zum neuesten Liebling des sozialen Handels entwickelt – trotz des angedrohten Verbots der Plattform in den ...

Marissa is the Global Industry Product Marketing Lead for High Tech at SAP. With a passion for all things tech, innovation, and people, she is dedicated to showing how high-tech companies can navigate ...

The Future of Commerce provides news, thought leadership, trends, and analysis on commerce and technology topics, both consumer-facing and business-to-business. Our community of contributors draws on ...

If you follow industry news, you’ve probably heard the buzz about AI agents, which promise to bring autonomous AI commerce ...

Geert Leeman is the Chief Revenue Officer of SAP Customer Experience (CX), a market-leading business that supports over 10k customers around the world. In this role, Geert is responsible for building ...

Loyalty programs can be powerful drivers of revenue and better customer relationships, but only if the C-suite understands ...

Saj is a former BBC News journalist who decided to hop over the pond to the USA in 2014 and since then has worked as a freelance media professional for CBS/NPR and local TV affiliates before ...

Despite the vast amount of change in the ways we buy and sell, what customers want when they purchase from remains the same: a great customer experience (this applies to both B2B and B2C). If your ...