“It ticks all the boxes for us,” Baxter said, pointing to Helly Hansen’s expertise in both outdoor and workwear, the cornerstones of Kontoor’s business. “We get that in one fell swoop.”

Kontoor Brands president, CEO and chairman Scott Baxter stated: "We are thrilled to welcome the Helly Hansen team into Kontoor Brands and to build a future together that creates s

Kontoor CEO Scott Baxter says Helly Hansen focuses on the Wrangler and Lee owner's top expansion categories in outdoor and workwear.