Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%' Price Cut in Weeks-Long Measurement Battle
The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
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Nielsen CEO Tells Clients Paramount Seeks ‘Nearly 50%’ Price Cut in Weeks-Long Measurement Battle
But Nielsen’s tabulation showed approximately 13.62 million viewers watched the show on Paramount Network, CBS and a handful of other Paramount-owned cable networks.
Paramount Takes Promotional Stunt to New Level for ‘Gladiator II’
For a snapshot of what movie marketers think it now takes to get the public’s attention — even for a sequel to a popular ...
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Nielsen CEO Says Paramount Is Demanding ‘Nearly 50%’ Price Reduction in Contract Dispute
Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...