Nielsen will let the media outlets it tabulates add their own audience data to its ratings tabulation, a move that the ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 2 hours 34 min ago By Jesus ...

The Media Rating Council has granted accreditation to Nielsen’s approach to integrating first-party livestreaming data into its national television panel rating services, according to a release from ...

Nielsen remains dominant, but a growing number of advertisers have tried alternatives and most find them equal or better.

A judge in a child custody matter allowed the forced and unannounced removal of children to reunited them with the estranged ...

The Media Rating Council has renewed its accreditation of Nielsen’s national panel ratings measurement and approved the ...

There’s been much discussion about the upcoming Nielsen change and what it will mean for programming clocks due to expected ...

Add articles to your saved list and come back to them any time. The revamp of the damaged seawall at Vaucluse’s Nielsen Park ...

The Media Rating Council (MRC) has approved the integration of first-party live streaming data into Nielsen’s accredited ...

Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with Nielsen Advanced ...

"The parents of my generation did not realize the negative impact that media and gaming violence would have on our children’s ...

New Delhi: The Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen’s ...