Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Arnold, a director at Alphabet Inc. (NASDAQ:GOOGL), recently sold 110 shares of the company's Class C Capital Stock, according to a filing with the Securities and Exchange Commission. The shares were ...

MeridianLink, Inc. (NASDAQ:MLNK), with a market capitalization of $1.49 billion, is a leading provider of software solutions for financial institutions, specializing in applications for credit unions, ...

NeuroPace Expects FY25 Revenue Of $92M – $96M (Est $91.239M), Gross Margin Of 73% – 75% Littelfuse Expects Q1 FY25 Net Sales Of $520M - $550M (Est $540.992M), Adjusted EPS Of $1.70 - $1.90 ...