Matthew McConaughey and Woody Harrelson reprised their roles in the HBO crime series "True Detective" alongside other Texas actors for an ad urging the state’s legislators to increase film incentive funding.

McConaughey calls for more Hollywood productions filmed in Texas, following the state senate's $498 million proposal to revamp the Texas Film Incentive

Matthew McConaughey and Woody Harrelson have reunited for a 'True Detective' moment in a new ad written and directed by series creator Nic Pizzolato.