These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Toy company Mattel apologized after fans discovered a link to an adult website on the packaging of the Wicked dolls. While ...

Mattel released a Barbie honoring Maria Tallchief, the first American prima ballerina and Osage Nation member.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel apologies for casting an unintentional spell on its Wicked merch.

Mattel has released a limited-edition Maria Tallchief Barbie in conjunction with Native American Heritage Month.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...