The “luxurious souvenir” is the brainchild of Italian communications firm ItalyComunica, which bills the gimmicky keepsake as “perfect for those who wish to rediscover the peace and elegance of this heavenly corner, sealed in a tin.”

Tourists visiting the picturesque and upscale Italian resort area can now take home a unique souvenir — canned air.

For tourists returning from vacation, a camera roll full of photos and a suitcase bursting with souvenirs are usually the closest they can come to bringing a piece of their holiday destination home with them.

An unusual souvenir! For tourists seeking fresh air in natural destinations, Lake Como in Italy offers the chance to bring home a little of this "heavenly corner" in the form of canned air.

Cans of air from Lake Como are being flogged to tourists for €10 as souvenir sellers try to cash in on the popularity of the beauty spot in Italy - and locals are appalled

Empty cans containing air from Lake Como are being flogged to gullible tourists for £8.40 (€10) a pop. The sealed 400ml containers are being sold at a bookshop and a restaurant on the lake, as well as in Menaggio and Lenno,

One of the best things to do around Lake Como, Italy, is take a tour of a gorgeous Italian fashion museum, an educational and immersive tourist attraction.

These smaller lake destinations in Italy are worth a visit.