From Under Armour's 2013 "Future Girl" advertisement. Photo: Under Armour. However, Under Armour's loftier goals include ideas such as personalized temperature control.

Under Armour has brokered a licensing deal with Warner Bros. Consumer Products to produce a line of performance gear inspired by DC Comics ‘ characters like Superman, Batman and Wonder Woman ...

MCCORDSVILLE, Ind. — A young Indiana heard back from a major corporation after calling them out for their lack of girls' golf clothes. Ten-year-old Ressie Lemmon of McCordsville was frustrated that ...

Under Armour – a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories – will outfit custom uniforms for each high school team.

Under Armour – a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories – will continue to outfit custom uniforms for each team. "We're ...