What often gets overlooked in the "rational" world of B2B marketing is the fact that buyers respond to compelling stories.

A viral SNL sketch derives humor from the psychological mindsets of consumers. Here is how marketers can learn from it and master branding.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase ...

What is data-driven marketing in the education sector? Data-driven marketing for education involves using accurate ...

Everyone knows marketing campaigns are infinitely more complicated today than a decade ago. Data, strategy, media, creative, ...

We list the best content marketing tools, to make it simple and easy to increase sales online. Whether it's business to business (B2B) or business to consumer (B2C), the content of your website ...

Nike has been on a downward trajectory; its share price tanked under the previous CEO, John Donahoe, who was ousted last September in favour of Elliott Hill, a 32-year veteran at the company who ...

Here are five practical steps that will help marketers deliver successful creator partnerships. An effective influencer-based marketing strategy begins with a deep understanding of your audience.

President Trump warned Democrats supporting anti-Israel Columbia University agitator Mahmoud Khalil that “backing” him is not a good look, but perhaps “a step better” than opposing the ...

4. Create Strategies Matched With Goals The next step is to jot down your strategies. Along with your internal marketing department or outsourced staff, you can decide what methods to apply. When you ...

The CEO of Amtrak announced Wednesday that he is stepping down after billionaire Elon Musk suggested privatizing Amtrak and criticized the national rail service as “a sad situation.” “I am stepping ...