More than a year after launching its " Hulu on Disney Plus experience " in the US, Disney announced plans Wednesday to completely integrate Hulu into its Disney Plus streaming service. Additionally, Hulu will become available internationally once the merger happens next year, the company shared in its third-quarter earnings report.

The overall Hulu service is not shutting down, but it is becoming an integrated asset in the Disney entertainment world. Hulu will be branded as Disney's new "global general entertainment brand" and will replace the Star tile in the Disney+ international app in the fall of 2025.

Disney plans to integrate Hulu with Disney+ by 2026, promising enhanced user experience, reduced churn rates, and significant operational efficiencies. CEO Bob Iger highlights the merger as a strategic move to cut costs and streamline operations,