British Airways resets Loyalty Scheme following controversy

British Airways forced to defend ‘aggressive’ loyalty scheme changes
British Airways has defended changes to its loyalty programme, insisting the move towards a spending-based system will create more fairness, not fewer rewards. The airline recently shifted its reward system from one based on distance flown to one based on the amount spent,
British Airways Revises Changes to Loyalty Club After Outcry
British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of complaints from the airline’s customers about how to earn points.
British Airways breaks silence after furious backlash to loyalty scheme changes
British Airways has defended changes to its loyalty programme, which has seen a major shift from one based on distance flown to amount spent.
British Airways breaks silence on loyalty scheme overhaul and backlash
British Airways recently came under fire for the planned overhaul of its loyalty programme, shifting from a distance-based reward system to one based on customer spending. The airline has since defended the move, insisting it will create a fairer system, but many frequent flyers are unhappy with the changes.
British Airways Boosts Loyalty Messaging to 'Reassure' Customers
British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should help.
British Airways forced to 'backtrack' over new rules for flight passengers
BA has backtracked on some of the controversial changes to its loyalty programme, that were introduced after Christmas, in a major win for flyers.
British Airways: BA defends Executive Club flights loyalty scheme overhaul – what changes mean for UK flyers
On Wednesday (February 5), British Airways announced that its bonus offer, which allows customers to earn up to 550 extra points per flight based on cabin class, will be extended through the rest of the year. The airline has also introduced a guarantee of bronze status for anyone taking at least 25 flights annually, such as regular commuters.
British Airways rows back on loyalty scheme and premium cabin catering changes
British Airways has backtracked on some changes to its new loyalty programme and premium cabin catering following a backlash from frequent flyers. The airline sparked controversy in December when it announced sweeping changes to its frequent flyer club,
British Airways announces new points-earning offer for The Club
Now, the carrier’s revealed a “Bonus Tier Point” offer, which increases the number of bonus Tier Points members earn per ...
British Airways makes u-turn meaning significant change for passengers
British Airways has made a major u-turn following its announcement in December of a number of changed to its loyalty ...
British Airways makes U-turn on new frequent flyer changes
British Airways is making a change to its famous loyalty programme – starting now. BA loyalists have traditionally earned ...
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British Airways reveals new way for frequent fliers to gain bronze/silver status
BA has updated its new loyalty program ‘The British Airways Club’ with new ways passengers can take advantage of offers to ...
Striking video shows moment British Airways plane is hit by lightning
A British Airways plane sitting at Brazil's Guarulhos International Airport was struck by lightning as passengers waited to ...
British Airways flight toxic fume chaos as cabin filled with gas midair and passengers fell ill
British Airways Flight 0108 was an hour into its journey from Dubai when the captain elected to return owing to "toxic fumes" ...