For those interested in competing for the title of U.S. Bartender of the Year, prospective applicants are encouraged to apply for the 2026 USBG Presents World Class Sponsored By Diageo program.

Diageo, the world’s biggest spirits maker ... In the United States, its Casamigos and Don Julio tequilas are battling a class action lawsuit accusing them of falsely labeling them as “100% agave.” The ...

Diageo's WORLD CLASS challenges are crafted to showcase the five key characteristics it takes to be a WORLD CLASS bartender: hosting, craft, flavour analysis, knowledge, and WORLD CLASS advocacy.