The "Everyone Watches Women's Sports" apparel work by Dawn Staley, Jason Sudeikis and Sue Bird is from media company Togethxr ...

Women’s sports aren’t just having a moment; they’re leading a movement. Viewership is breaking records, attendance is ...

Jael Thorpe founded Gameday Social after spending over 10 years in the boutique industry. She owned stores in both Brookings ...

And we understood that the women’s sports space, especially on the consumer product side, is severely under-tapped. It’s a very big white space." A point of inspiration for Togethxr's apparel ...

While athleisure brands are running the show in some ways, Lululemon and Athleta are not the top two sportswear brands ... segment of the business (e.g. women’s or men’s) but both.

By the 1990s, women’s sports apparel boomed with companies Moving Comfort, Reebok and Nike entering the competitive space, the latter developing the first compression sports bra in 1999.

Tying the partnership between the two entities together is the debut of their "Everyone Watches Women's Sports" apparel collection, available starting today. In the release, the duo hopes that ...