A mission statement is static, Wardell says, while a vision statement can change over time. Here are four reasons to create mission and vision statements and to put them into action for your business: ...

A vision statement should evoke imagery and emotion, using descriptive, vivid language to make it memorable. Research on narrative persuasion (Escalas, 2006) suggests that richer descriptions ...

The most transformative business leaders of our time—from Satya Nadella at Microsoft to Mary Barra at GM—share a common trait: They lead with vision that transcends quarterly results. A ...