Starbucks has recently deployed a few other techniques to get paying customers to hang around its shops. In January, it extended free refills, meaning ... and the science behind it.

Starbucks has recently deployed a few other techniques to get paying customers to hang around its shops. In January, it extended free refills, meaning ... and the science behind it.

Red aprons mean it's almost Christmas ... a twin-tailed siren," the Starbucks website said. The siren was chosen as the logo for a multitude of reasons, including another nod to "Moby Dick ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...

In fact, fans of the chocolate bar are just now beginning to realise there’s a double meaning hidden in the bar’s design.

Starbucks has made a number of changes recently, including its name - but what does the name mean anyway? As part of its latest fiscal results, the multinational coffeehouse chain announced it would ...

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...

Kendrick Lamar sported a letterman-style jacket during his Super Bowl halftime performance Sunday, but it wasn’t repping ...

Fans and internet sleuths quickly turned to Google to decipher the meaning behind the striking pendant ... similarity to the e-commerce giant’s logo. Others believe the letter ‘A’ refers ...

In smaller text above the PGLang logo, the jacket said “Compton,” Lamar’s hometown Los Angeles neighborhood. SZA and Kendrick Lamar perform onstage during Apple Music Super Bowl LIX Halftime ...

By then, he had started writing about the “cultural apparatus,” which he defined as “composed of all the organizations in ...