Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Measurement firm's annual intelligence report suggests Black Americans averaged more hours of media consumption and remain on ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Nielsen will stop selling various ratings solutions that rely only on its panels measurement by the end of the year.

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...