In my experience, mission and vision statements are often a hot mess of goals, values, aspirations, philosophies, strategies and descriptions – so it’s no wonder people often get the two confused.

How to write a vision statement with tips, examples, and key differences from mission statements for business success.

Originally published by Shane Snow on LinkedIn: Three Key Elements Your Company Story Needs (Or: The Difference Between Purpose, Vision, Mission, Strategy, and All That Crap) In the early days of ...