Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

Google’s logo just got a little bit blurrier. In a new logo quietly rolled out across iOS and Pixel, the search giant ditches its color-blocked “G” for gradients.

Twitter’s new logo is a Unicode character from a math alphabets subset. The previous logo was refined over more than a decade and heavily regulated online. The “Twitter X” dates back to 2001 ...