Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released ...

The creation of this content included the use of AI based on templates created, reviewed and edited by journalists in the newsroom. Read more on our AI policy here. A report from the NWS Hanford ...

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business ...

More than half of consumers say they plan to prioritize products with the lowest prices when shopping in the coming months, while only 5% of retailers think shoppers will choose to trade down to lower ...

Widespread adoption of our NightOwl product will help more efficiently move patients through the screening and diagnostic funnel ... strong operating results and lower working capital.

According to Kantar's latest norm-based research report, ‘The Influencer Playbook’, influencer content outperforms digital ads in driving lower and mid-funnel metrics in India ... the most equitable ...

Today, in media buying, the same could be said for social ... including supply path curation, audience targeting, upper and lower funnel activations, contextual targeting, and UA-based activations.

Convenience store chain EG America has officially launched its new retail media network in partnership with Axonet.

Fast Company Executive Board member Renee Horne highlights how Chase Auto utilizes a 360-degree strategy, leveraging its ...