AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...

"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.

Ryan Gould and Robert “Bobby” Voltaggio will oversee advertising sales across linear TV networks and streaming.

The streamer’s in-house offerings will hit the U.S. in April, coinciding with an upfronts market where publishers lock in ...

AMC Networks has launched a new ad-tech tool focused on consumer outcomes, helping advertisers fully assess the value of ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...

Warner Bros. Discovery has named Ryan Gould and Robert “Bobby” Voltaggio Presidents of U.S. Advertising Sales.

The media giant has sold at least 10 of its 30-second spots for the big game, an individual familiar with the matter tells ...

Warner Bros. Discovery named two internal executives, Ryan Gould and Bobby Voltaggio, to lead advertising sales and strategy ...