AMCN Outcomes' aims to connect viewership to specific consumer outcomes, in what it says is a first to market offering.

Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...

Ryan Gould and Robert “Bobby” Voltaggio will oversee advertising sales across linear TV networks and streaming.

AMC Networks is courting advertisers with a new tool: a way to measure not just how many people saw their ads, but what ...

AMC Networks has launched a new ad-tech tool focused on consumer outcomes, helping advertisers fully assess the value of ...

Warner Bros. Discovery has named Ryan Gould and Robert “Bobby” Voltaggio Presidents of U.S. Advertising Sales.

The fight between Sony and CBS over 'Wheel of Fortune' and 'Jeopardy' intenisifies as Sony aims to take over distribution of ...

The Z-Suite showrunner Katie O'Brien and star Lauren Graham tell TheWrap about what went into creating Tubi's first scripted series ...

Understanding what other brands are doing is important—not to copy their media mix (every brand has its own unique priorities ...

These are the best streaming deals you can get right now, plus all of the discounted bundles that are worth your money.

MSNBC is getting spun out, CNN is restructuring and the Murdochs are launching a streamer. But can any of them survive the ...