Illinois state Rep. Travis Weaver remembers how surreal it felt having Heisman Trophy winner Mark Ingram sit a few rows ...

Some of the most viral partnerships come together overnight. The post Inside the 24-Hour NIL March Madness Deals appeared ...

Season ticket and parking prices for Memphis football, men’s basketball and women’s basketball will for the first time include sales tax.

Now that college athletes can be paid, a March Madness buzzer-beater could be worth a lot more than a trip to the Final Four.

Lawmakers and Gov. Polis agreed they must allow the payments, but there was significant debate about whether those payments should be secret.

Madness continues, certain college basketball teams are gearing up for an exciting new postseason event: the College ...

One NIL educator said high-profile endorsement deals for stars like Queen can be worth “six figures, and sometimes a lot more ...

In a unanimous decision, the NCAA voted to pay women's teams for competing in March Madness. Here's what the athletes have to ...

The March 18 edition of the SBJ College newsletter examines payouts for Women's March Madness, a chat with the new NCAA exec in charge of boosting revenue for championships, a look at sponsorships for ...

Westwood One will present the Spanish-language broadcasts of the Final Four and Championship for the seventh time. The games will be called by Rafael Hernandez Brito; former All-American Greivis ...