MUMBAI: By partnering with Nielsen, Uday Shankar and Ishan Chatterjee have revolutionised the way advertising revenue is ...

NFL and college football programming, plus other live events, helped lift traditional TV's share of viewership over streaming ...

Anheuser-Busch's CEO is asking the company's distributors and partners to drop the term "domestic" and replace it with ...

Eli Lilly’s latest TV ad, unveiled during the Grammys on Sunday night, highlights the importance of early diagnosis for ...

Olympic medallist Lina Nielsen is dispelling the misconceptions behind multiple sclerosis with the new MS without Barriers campaign, in a bid ...

Three home playoff games trained the eyes of a combined 118 million viewers on the Radnor-based insurance giant's brand.

From assuming that it only affected the elderly to now leading a brand-new campaign ... in every 400 people, and Nielsen has joined forces with global pharmaceutical company Sanofi to form the ...

Alphabet ( GOOG -0.54%) ( GOOGL -0.49%) is one of the most dominant companies in the world. It practically owns the search engine market with Google. Billions of people use Google to find what they ...

Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multi-year deal under which Nielsen will provide a host of ratings and analytics services across ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and more.