Taylor Swift has built one of the world’s most resilient brands and it’s not by chance—she’s a masterful business strategist.

Even as a teenager, Taylor Swift had high hopes for her career ... She shared how she hoped people would remember her after the end of her career. In the early stages of her career, Swift prioritized ...

Months after its last notes, the residual economic impacts of Taylor Swift's record-setting Eras Tour are still coming into ...

Author Kevin Evers exclusively spoke to Us Weekly about his new book, 'There Is Nothing Like This: The Strategic Genius of Taylor Swift' ...

Taylor Swift has wanted to make it as a singer since she was a child, something her parents knew well. The family did all they could to support Swift’s career, even moving states for her.

Kevin Evers, a senior editor at the Harvard Business Review, is well-versed in the winning moves and missteps of business leaders. In his new book,“There's Nothing Like This: The Strategic ...

And I never wanted to make that mistake in my life, regardless of what my career ended up being. I take away these kind of life lessons from that show.” Taylor Swift explained how she feels ...

“A more refined and narrow nose, when comparing photos from the early days of her career to now, has led to debates. Despite the buzz, Taylor Swift has never confirmed having undergone any ...