The Strategic Genius of Taylor Swift,” author Kevin Evers takes a run at a case study of Swift’s strategic business moxie, ...

Taylor Swift has built one of the world’s most resilient brands and it’s not by chance—she’s a masterful business strategist.

Even at the start of her career, Taylor Swift was thinking about her legacy. Here's how she hopes people will remember her.

Taylor Swift has returned to Instagram for her first post in over 100 days to pay tribute to her best friend Selena Gomez's new album with fiance Benny Blanco. On Saturday March 22, Taylor took to ...

Swift. Travis Kelce 'discovered' in Taylor Swift video he didn't want to be in: I knew he was recording Swift. Taylor Swift decision could cause complications for Travis Kelce risking a ...

Taylor Swift and Selena Gomez's strong friendship endures despite busy schedules. Gomez shared an amusing yet mortifying experience of arriving too early at Swift's party. Swift remains supportive ...

Effie Orfanides is a contributing entertainment writer for Newsweek, based in Tampa, Florida. Her focus is on entertainment news, celebrity relationships, and reality television. Effie joined ...

From her early days as a country singer to her global pop icon status, Taylor Swift has an impressive catalogue of hits and an unmatched reputation for putting on a show and breaking records.