If you use a broad audience, you're going by the "if you're lucky" method. For example, everyone needs windows, but for B2B marketers that original broad target group ("everyone") can be divided into ...

Summary: The technologies that enable brands to target exact ... of reaching the right audience to add relevancy and truly make a difference. Forbes Insights conducted a survey of 304 executives ...

That's why we're inviting you to participate in our audience survey. We want to know how you feel about the job the Observer is doing. By taking our audience survey, you'll give us a critical ...