After LIV Golf's ratings for its first broadcast came out, this reporter took no time to take a subtle shot at the low number ...

Views vs. viewers vs. minutes viewed? Starters vs. watchers vs. completers? See what streaming services say — and don’t say — ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

The deal ends a months-long standoff that began after Paramount and Nielsen's previous contract expired on Oct. 1 ...

Fox Sports' debut event for LIV Golf produced meager ratings for the broadcaster at the league's 2025 season-opening event.

Pluto TV and a host of cable networks. But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for ...

Tracker (14.75 million viewers on all platforms) and Matlock (13.29 million) take the top two spots in total viewers, ...

and streaming on Paramount+ and Pluto TV. Paramount has also agreed to license Nielsen services including advance audiences, big data + panel measurement, ad-supported streaming platform ratings ...

LIV Golf has been handed a TV ratings boost as numbers were released from the first round of the Adelaide event, with the ...

LIV's first Fox TV broadcast was supposed to usher in a new era. Instead, almost nobody watched. Here's what you need to know ...