The industry may be leaving billions on the table by sticking with average quarter-hour ratings as its currency. The post Why ...

Discover how regional differences, demographics, and content shape audience viewing habits and impact advertising strategies ...

NBA commissioner Adam Silver said Tuesday that television ratings from the opening weekend of the playoffs were the best the ...

"Opinion has caused more trouble on this little earth than plagues or earthquakes," Age of Enlightenment philosopher Voltaire famously said. If you or your clients have received unfavorable online ...