A trusted symbol Sir, It was great to see your Focus on… free from report on the rise and rise of this once niche category. And we couldn’t help but notice the Crossed Grain symbol as the go-to gluten ...

Looking ahead, 42% of senior managers predicted that trust would increase during the next 12 months, while just 28% of employees agreed. More than a third of employees, 38%, expect trust to decrease.

Fickle consumers are making brand loyalty hard to achieve and with brand trust, a concept that is becoming increasingly critical, Edelman’s Sumeer Mathur shares how brands can regain that trust. While ...

Beyond any tech wizardry or strategic mastery, the panel agree that brands build lifetime loyalty not only when they balance trust and convenience but, crucially, when they go back to basics.

The marketing world has been debating for some time whether loyalty is dead, but what’s certainly true is that consumers won’t easily forgive their trust in a brand being abused. According to new ...

Just as we thought the world was about to return to normal after more than two years of uncertainty, along comes a global economic crisis, inflation tending towards 20%, and a possible recession. When ...

Loyalty refers to someone’s goodwill and their desire to help, while ethics has to do with acceptable principles – notably rectitude and truthfulness – that a person subscribes to.

In today’s high-stakes, hyperconnected business landscape, technical knowledge alone doesn’t build client trust or secure long-term loyalty. What does? Communication Intelligence, or CQ ...