4. Create a "Year 1" operational plan. Of course, this is required for each year represented in the strategic plan, but start with the first year.

The Strategic Marketing Process & Its Three Key Phases. One of the keys to tapping into the consumer marketplace is coming up with a product or service that addresses a specific consumer need ...

Beth told me that about seven years before she and I had that conversation, her company went through a five-year strategic planning process. Well, the plan didn’t go according to plan. The ...

Strategic planning is always evolving and very dynamic. And while projects and goals can be completed and memorialized, there will always be a need for innovation, breakthroughs, and growth.

A Strategic Marketing Plan (SMP) combines marketing strategies and objectives to assess a company’s current position, shape its brand image, discover fresh prospects and reveal hurdles along the way.

The strategy evaluation process requires you to assess what the best growth opportunities are for your company and devise actions -- strategies and tactics -- to take advantage of them.

Search Engine Journal has an exclusive feature of the first step in the START Planning process–”S for Strategy”–unpacking the four steps in this first and most critical phase.

This identification is based on information obtained in the earlier Strategic Planning Process steps, i.e., Environmental Analysis and Competitive Analysis.

Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market dynamics, anticipating customer needs, and delivering value in a manner ...