Under Armour and Curry Brand are dropping six player-exclusive colorways from Golden State Warriors guard Stephen Curry's ...

Golden State Warriors point guard Stephen Curry is auctioning his autographed player-exclusive sneakers on eBay for charity.

Under Armour continues to experiment with luxury. At an exclusive event during NBA All-Star Weekend in San Francisco, the ...

As the NBA world gears up for All-Star Weekend, few players have had the kind of full-circle moment that Golden State ...

The newest UA Curry 12 pays tribute to San Francisco. Check our Sneakers news for more upcoming releases and breaking content!

Under Armour has recently had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.3 billion in fiscal ...

San Francisco is hoping to see a boost in business this weekend as people pour into the city for Valentine’s Day dinners and ...

The fashion industry and the NBA have never been more in step than they are right now, but many players clothing lines are still overlooked.

South Carolina women's basketball sophomore MiLaysia Fulwiley now has her own custom shoes with NBA star Stephen ... of Curry shoes to her basketball games. The brand is through Under Amour ...

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Stephen and Ayesha Curry are are using their platform at the NBA's All-Star weekend to highlight many of their loves: ...