Golf is at a crossroads—record prize money, booming participation, yet falling TV ratings and a bitter divide between the PGA Tour and LIV Golf. Is the sport thriving or on the verge of collapse? In ...

LIV's first Fox TV broadcast was supposed to usher in a new era. Instead, almost nobody watched. Here's what you need to know ...

Luka Dončić’s highly anticipated Lakers debut wasn’t just a moment for basketball fans—it was a national television event. In ...

Fox Sports' debut event for LIV Golf produced meager ratings for the broadcaster at the league's 2025 season-opening event.

Across audience measurement providers, Super Bowl LIX delivered strong viewing, whether it was on television, out-of-home or on streaming platforms.

Women’s sports had a blockbuster 2024 that featured records for attendance, TV ratings and franchise sales, along with ...

It seemed like LIV Golf had taken a major step in the right direction after inking a television deal with Fox Sports prior to ...

The Eagles’ 40-22 win over the Chiefs drew an average audience of 127.7 million viewers, according to Nielsen data.

Driven by an increased online presence and personally tailored advertisements, the digital advertising market has undergone a ...

The full streaming audience of 14.5 million viewers, and the 13.6 million attributed to Tubi (based on first-party data and ...

The NASCAR Xfinity Series will start their new era with The CW this weekend in Daytona. On-track activity will begin with ...

An estimated 127.7 million television viewers watched Super Bowl 59, ratings service Nielsen said Tuesday, making Sunday's ...