Both products are now $199, which is a much fairer price for what you’re getting.

Sonos has given two of its audio products price cuts. The Era 100 smart speaker and Ray soundbar now retail for $199. The change offers new customers a $50 savings for the Era 100 and $80 on the Ray.

But now the firm has embarked on a new strategy to win back audio fans' love: it's seriously cutting the price of some of its key products. Sonos has permanently cut the price of two of its key speakers,