Sonny Vaccaro, who signed up stars like Michael Jordan and Kobe Bryant, tells all about his careers at Nike, Adidas and Reebok ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

Watching that day was marketing executive and grassroots promoter Sonny Vaccaro. He was so impressed ... That player was Michael Jordan. But not the Jordan we know now. At the point Vaccaro ...

Legends and Soles, The Memoir of An American Original, is the long-awaited book on the life and times of Sonny Vaccaro, a ...

Michael Jordan made so many clutch shots that it ... Watching in the stands was marketing executive Sonny Vaccaro. Two years later, he bet his job on Jordan before he had even set foot in the ...

Legends and Soles also recounts how Vaccaro recruited and signed Michael Jordan to a Nike deal that ... athletes would be rightfully compensated. "Sonny," Milstein said, "spent his younger days ...

Spearheaded by sneaker legend Sonny Vaccaro, who had famously signed Michael Jordan for Nike in 1984, Adidas set about convincing LeBron to join them. Vaccaro believed James was an "Adidas guy at ...