“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...

CreatorDB points out that not all influencer partnerships deliver results, and knowing how to find and approach the right ...

Learn the powerful role influencer marketing plays in scaling Micro-SaaS businesses. Discover actionable strategies to ...

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social commerce.

Holding a contest or giveaway is a great way to increase engagement with your brand or generate buzz for a new release. The ...

News UK’s The Fifth influencer marketing agency (journalism is often referred to as the ‘fourth estate’) is being sold to marketing and technology group Brave Bison for a reported £7.6m. It will ...

London-based social and digital media group Brave Bison (BBSN:2.6p) has announced the acquisition of News UK’s influencer marketing division, The Fifth Group, alongside annual results in line with ...

The digital landscape continues to evolve at a breakneck pace, making social media one of the most powerful tools in any marketer’s arsenal. Businesses and creators alike are increasingly leveraging ...

Actor Babil Khan plays social media influencer Pratyush, aka Pratman, in the trailer of Amit Golani’s upcoming cyber thriller Logout, dropped by ZEE5 on Tuesday. The two-minute-41-second-long trailer ...

Influencer marketing agency Near Creative has identified trends taking over social media this year, from familiar consumer preferences to emerging behaviors. Here are 2025’s top influencer trends: 1.

Fast forward a decade and businesses in the sector aren’t shying away from making influencers a pivotal part of their marketing strategy. Senior marketing manager for social and content at Virgin ...