Reaching a customer segment that wouldn’t typically seek your services requires careful positioning and outreach.

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

Personalized Communication Supposes Segmentation Once a customer makes a decision to buy, the task of the marketer is to build personal communication with the potential client. The company that knows ...

To develop a new Alzheimer's brand and stand out from the crowd, the process of segmenting customers into detailed groups will generate insights into the key things that targets need to see in new ...

The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer service strategy based on segment needs; To reduce operating costs by ...

Points can then be redeemed for sample-size products. Sephora has started to segment customers belonging to the Beauty Insider program, which has proven to be effective. Loyal clients generally ...