This puts Google Shopping as the focus of ecommerce SEO. Google’s semantic database behind shopping is the Google Shopping Graph, so it’s time you consider shopping graph optimization.

To stay visible in AI search, your content must be machine-readable. Schema markup and knowledge graphs help you define what ...

A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.

To keep pace, companies need to rethink how they allocate their SEO and content marketing budgets. Identify where your ...

In 2025, SEO and AI will merge into a unified ecosystem: structured websites become input, while AI models act as analytical ...

This means creating a knowledge graph, which is a data structure that encodes the relationships between entities in a graph. This encoding is done in the form of a subject-relation-object triple.

In this blog, we explore how AI is reshaping SEO, what this means for businesses, and how you can adapt to stay competitive.

Graph Optimisation: The process of identifying the best solution among many possibilities in graph-structured problems, typically to optimise parameters such as cost, distance or connectivity.

I think about search engine optimization (SEO) and public relations (PR) as two siblings living under the same roof but following separate paths and taking different decisions along the road. One ...