Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and ...

To help companies to do this, Blue Latitude Health has developed an innovative two-part brand strategy and planning pack, based on its exclusive ‘Four Corners of Brand Experience’ framework.

Use the brand’s strategic imperatives or pillars as guardrails for the omnichannel plan, and to help focus efforts on the beliefs / behaviours the strategy is looking to drive. 7.

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

It is February. And that means that British marketers, all over the country, gaze up at snowy skies and then look forward to 6 April. That date marks the start of the new tax year in the UK and, by ...

In order to better understand the issues and potential strategy behind sales and marketing integration, we reached out to financial services marketing expert and Founding Institute member, Dan ...

A good marketing strategy ends up targeting the right audiences in ways that get them thinking about your brand. As a result, your stores and website start to experience more traffic, and sales ...

In fact, tradeshow revenue in the US was $12.81bn (£9.33bn) in 2016 alone, and that figure is set to rise with almost 30% of companies planning to increase their tradeshow budget. So, if you’re ...

You can calculate CAC by taking the total sales and the marketing costs for a certain period and dividing that by the number of new customers you have added during the same period. For example, if you ...