Learn what a CRM database is, key features to look for, benefits, and best practices to help you choose and optimize the right CRM for your business.

True Influence Brands like Adobe, Staples and SAP use True Influence's "triangulation" tools to help marketing and sales people leverage their CRM data to identify the intent of B2B decision ...

And if the data is a mess, your system is worthless - both now and as a future sellable asset. So how to ensure that your CRM database has good, reliable, up-to-date, accurate and complete data?

The new mobile solution for BlackBerry smartphones from SAP and Sybase provides comprehensive access to up-to-the-minute SAP customer and business analytics data and the ability to seamlessly conduct ...