Whether it serves as a chill escape from the onslaught of the real world or simply a way to beat vacation doldrums, a viral Roblox game about gardening has become the surprise hit of the summer.

Roblox raised its annual bookings forecast on Thursday and topped 100 million in daily active users thanks to the viral success of farm simulation title "Grow a Garden", sending shares of the videogame platform rising more than 16%.

Kansas City Chiefs tight end Travis Kelce is teaming up with Roblox and the viral hit Grow a Garden, for a live special event on Saturday, July 26, 2025. Kelce will join developer Jandel for a special in-game event happening tomorrow.