Roblox's data shows that Party boosts engagement, too. When friends play together, their sessions are an average of 1.9 times longer than sessions of users playing by themselves.

Roblox, which has 85 million people play games on its site daily, has been criticized for not doing enough to protect its young user base.

Roblox published 40 safety updates in 2024, the company said earlier this month as it touted new tools to help parents control how their children interact with strangers.