Smith also picks up on how little developers stand to earn from their productions within Roblox. The company provides the developer with a cut from sales in the region of 35% of the full Robux value.

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Finally, and just as obviously, the dev team will get a cut of all the sales. So, the more sales that happen in the store, the more that all sides benefit.

Roblox is an online gaming and game creation platform popular among younger audiences that design, create, and share games with a large community of over 200 million active users.

Roblox Corp., the developer of one of the most popular games on the planet, Roblox, has filed paperwork to go public with an initial public offering (IPO).