In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad.

Here is an example of how Roblox's interactive ads will work as users move through virtual spaces on the platform. An example of how Roblox's ad would look like on the platform (Company sources) ...

On the popular Roblox game Welcome to Bloxburg players can be anything they want to be. They can build and decorate their own home, customise their character with outfits, and even choose a job and ...

Google will expand immersive ads to many more publishers across AdMob and Ad Manager on the online game platform Roblox. The partnership, announced Tuesday, streamlines implementation for app ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

For example, Roblox can partner with creators and marketers to create ad campaigns that explain to kids what marketing is and how they should evaluate marketing messages to make them smarter consumers ...

1 All advertising on Roblox must comply with Roblox’s Community Standards and Advertising Standards. 2 Ads on Roblox are only served to people ages 13 and up (58% of DAUs in Q4 2023 were ages 13 ...

Roblox also announced other partnerships in the industry, including with Cint, DoubleVerify, Integral Ad Science (IAS), Kantar, and Nielsen to help advertisers measure the impact of their ad buys.

Anton Reyniers, head of strategy at We Are Social Singapore, says that when brands approach Roblox advertising, they need to think of it as more than just a media buy. "Roblox is an entire ecosystem, ...